CarGo Uses Its Website to Target Car Parts Stores and Car

question 283

Multiple Choice

CarGo uses its website to target car parts stores and car owners and tell them of the benefits of using their long-lasting spark plugs. CarGo apparently uses the Internet:

• A) for its push strategy.
• B) for its pull strategy.
• C) for both its push and pull strategies.
• D) for its product placement strategy.

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Definitions:

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Concept Testing

A marketing strategy that involves presenting a product concept to target consumers to gauge their reaction before the product's actual launch.

Test Marketing

A strategy used by companies to evaluate the potential success of a new product by releasing it in a limited market prior to a wide-scale launch.

Marketing Intermediary

A marketing intermediary is an entity that acts as a middleman between the producer of goods or services and the end consumers, facilitating distribution and sometimes promoting the product.