When Managing the Promotion Mix, Marketers Are Utilizing Technology to Deliver

question 378

Multiple Choice

When managing the promotion mix, marketers are utilizing technology to deliver important information directly to the customer. For example, during the spring planting season, Home Depot and Lowes added QR codes to plants. When scanned with a mobile app, customers could make better buying decisions. The bar code offered information on planting time, watering schedule, and other pertinent tips on each plant. Home Depot even ran a commercial to let its customers know how it was using technology to assist them with their spring planting decisions. Whether using new promotional methods or traditional promotional methods, Home Depot:

• A) utilized pull strategy because it directed its campaign to the stores where the products are sold.
• B) utilized push strategy because it directed its messages to consumers, permitting them to subscribe to the pick economy.
• C) utilized pull strategy because it directed its messages to consumers.
• D) utilized push strategy because it directed its messages to its stores that were already equipped with bar code technology.

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Definitions:

Network Designs

Refers to the strategic arrangement of computer networks to ensure efficient data exchange and communication.

Coordination

The process of organizing people or groups so that they work together properly and well.

Self-contained Units

Independent or standalone sections within an organization or system, capable of operating or functioning independently.

Product Organization Design

The structuring of a company around its products or product lines to improve focus and accountability on product success.