When Managing the Promotion Mix, Marketers Are Utilizing Technology to Deliver

question 378

Multiple Choice

When managing the promotion mix, marketers are utilizing technology to deliver important information directly to the customer. For example, during the spring planting season, Home Depot and Lowes added QR codes to plants. When scanned with a mobile app, customers could make better buying decisions. The bar code offered information on planting time, watering schedule, and other pertinent tips on each plant. Home Depot even ran a commercial to let its customers know how it was using technology to assist them with their spring planting decisions. Whether using new promotional methods or traditional promotional methods, Home Depot:

• A) utilized pull strategy because it directed its campaign to the stores where the products are sold.
• B) utilized push strategy because it directed its messages to consumers, permitting them to subscribe to the pick economy.
• C) utilized pull strategy because it directed its messages to consumers.
• D) utilized push strategy because it directed its messages to its stores that were already equipped with bar code technology.

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Definitions:

D-Tagatose

A ketohexose sugar related to fructose that has potential health benefits and is used as a low-calorie sweetener.

Keto-Enol Tautomerization

A chemical equilibrium between a ketone and its corresponding enol (a compound with a double bond and a hydroxyl group connected to the same carbon), highlighting the mobility of hydrogen and electrons.

D-Glucose

A naturally occurring form of glucose, a simple sugar, that is widely found in nature and is a primary energy source for living organisms.

Mutarotation

Mutarotation is the process of spontaneous change in the optical rotation because of the change in the equilibrium between two anomers of a sugar in solution.