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Rod was required to pledge his house and car as collateral for a loan he received from the First National Bank. The money from the loan was used to start his new business, which unfortunately failed within 6 months. The bank can now claim Rod's house and car to satisfy its claim.
Screeningevaluation
Screening and evaluation involve the process of assessing and reviewing potential projects, candidates, or ideas to determine their viability or suitability before proceeding to more in-depth analysis or implementation.
Market Testing
The stage of the new-product development process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy.
Business Analysis
The stage of the new-product development process that specifies the features of the product or service and the marketing strategy needed to bring it to market and make financial projections.
New-product Vitality
The measure of a company's ability to innovate and bring new products to the market successfully.
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