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By identifying variances from the financial plan, managers are able to focus on those departments that require corrective action.
Excessive Costs
Costs that exceed the expected or budgeted amount, often leading to financial strain for a business.
Segmentation Variables
Criteria used to divide a market into smaller segments, based on characteristics such as demographics, psychographics, geography, or behavior.
Market-product Grid
A matrix used to analyze and display the relationship between different markets and products, identifying opportunities.
Marketing Actions
Marketing actions entail strategies and tactics implemented by businesses to promote their products or services, aiming to enhance brand awareness and stimulate demand.
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