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The What's Hoppin' Co. is about to diversify into an entirely new market. This move will create the need for several new positions in the production and marketing departments. However, the production technologies and the marketing environment in this new market are very different than in What's Hoppin's traditional market. The company is likely to rely on external sources to fill many of the positions created by its diversification.
CT Scan
A diagnostic medical imaging technique that uses computer-processed combinations of many X-ray measurements taken from different angles to create cross-sectional images of specific areas of a scanned object.
Magnetic Resonance Imaging
A medical imaging technique used to visualize detailed internal structures using powerful magnetic fields and radio waves; commonly known as MRI.
Electroencephalography
A non-invasive method to record electrical activity of the brain using electrodes placed along the scalp.
Positron Emission Tomography
A diagnostic imaging test using a radioactive substance to visualize and measure changes in metabolic processes.
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