As a Middle Manager for Her Firm, Tori Just Finished

question 43

Multiple Choice

As a middle manager for her firm, Tori just finished comparing the results of a promotional campaign with the outcome expectations. The next step in the control process is:

• A) monitor and record actual performance.
• B) set up contingency plans.
• C) communicate results and deviations with management and employees involved.
• D) establish discipline committees to decide on dismissals.

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Definitions:

Propensity Models

Statistical scores and algorithms used to predict the likelihood of individuals taking certain actions, like making a purchase or clicking on an ad.

Purchase Conversion

The process of converting website visitors or viewers into paying customers.

Engagement

Engagement pertains to the degree of attention, interaction, and interest an individual or audience shows toward a specific activity or content.

Social Media Command Center

A dedicated strategy and technology hub for monitoring social media channels and managing brand interactions in real-time.