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Rebecca is concerned about the number of customers complaining about the poor service provided by the department she manages for a hardware store. She is convinced that her employees can provide better service and cut complaints significantly. Rebecca has set a goal for her department to reduce customer complaints by 15% within six months. This goal is an example of the type of performance standard needed for effective controlling.
Television Set
An electronic device designed to receive broadcast signals and display them as visual images and sound.
Iconic Memory
A component of the visual memory system which includes a very brief (less than a second) retention of visual information.
Image
A representation or likeness of an object produced on a surface by light waves or captured through photography.
Echoic Memory
A component of sensory memory that holds auditory information, allowing sounds to be remembered for short periods after they are heard.
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