Examlex
________ is the management function of creating a vision for the organization and guiding, training, coaching, and motivating employees to help achieve the goals and objectives of the organization.
Family Branding
A marketing strategy that involves selling several related products under one single brand name.
Mixed Branding
A strategy that companies use by marketing the same good or service under several different brand names.
Brand Extension
A marketing strategy where a company uses an existing brand name to launch a new or modified product in a new category.
Co-Branding
A marketing partnership between two or more brands to create a combined offer that leverages the unique strengths of each partner.
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