A Differential Advantage Can Be Achieved in Retailing by _______

question 126

Multiple Choice

A differential advantage can be achieved in retailing by _______.

• A)offering innovation in the process of shopping
• B)offering product innovations
• C)offering both product innovations and innovation in the process of shopping
• D)None of the above

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Definitions:

Sensation Seeking

A personality trait defined by the search for experiences and feelings that are varied, novel, complex, and intense, and the willingness to take physical, social, legal, and financial risks for the sake of such experiences.

Risks

The potential for losing something of value or the possibility of an unfavorable outcome.

Sensation Seeking Behavior

A trait characterized by the search for experiences and feelings that are varied, complex, novel, and intense.

Age

The length of time that a person or organism has been alive or a thing has existed.