By Producing a Range of Brands at Different Price Points

question 63

Multiple Choice

By producing a range of brands at different price points, companies can cover the varying price _______ of consumers and encourage them to trade up to the more expensive, higher-margin brands.

• A)supply
• B)specialities
• C)sensitivities
• D)causes

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Definitions:

Antidepressants

Medications designed to alleviate symptoms of depression by influencing neurotransmitter levels in the brain.

Serotonin

A neurotransmitter that plays a key role in mood regulation, appetite, digestion, sleep, memory, and sexual desire and function.

Schizophrenic Patients

Individuals diagnosed with schizophrenia, a mental disorder characterized by disruptions in thought processes, perceptions, emotional responsiveness, and social interactions.

Hospitalized

Admitted as a patient to a hospital for medical care, treatment, or observation.