While Most Firms Seek to Standardize as Many Elements of the Marketing

question 42

Multiple Choice

While most firms seek to standardize as many elements of the marketing mix as possible when operating internationally, pricing is one of the most difficult to standardize due to _______.

• A)price escalation
• B)parallel importing
• C)differing exchange rates
• D)all of these factors

Calculate the rate of return on investments.

Comprehend the factors of safety, risk, income, and growth in evaluating traditional investments.

Understand how operating efficiencies contribute to competitive advantage.

Recognize different production methods (small-batch, continuous-process, mass production) and their characteristics.

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Definitions:

Arbitration

The settling of a dispute by submitting it to a disinterested third party (other than a court), who renders a decision. The decision may or may not be legally binding.

Alternative Dispute Resolution

A range of processes, such as mediation and arbitration, designed to resolve disputes without traditional litigation.

Question of Law

A matter concerning the interpretation or application of laws, as opposed to a question of fact, decided by a judge.

Appellate Court

An Appellate Court is a higher court that reviews the decisions of lower courts to ensure legal errors were not made during the proceedings.