The Fact That Many Shopping Malls Now Have Cinemas, Gyms

question 78

Multiple Choice

The fact that many shopping malls now have cinemas, gyms, swimming polls, theatres and galleries attached, illustrates the retail trade's move towards the use of experiential marketing to enhance the consumer's shopping ________.

• A)episodes
• B)exceptions
• C)exploits
• D)experience

---

Definitions:

Professional Baseball

A sport involving organized teams and leagues, recognized at a professional level for its athletes who are paid to play.

Global Markets

The worldwide financial marketplace where goods, services, currencies, and stocks are traded across borders.

U.S. Antitrust Laws

Laws in the United States designed to prevent monopolies and promote competition among businesses.

Fraud

Deliberate deception or misrepresentation intended to result in financial or personal gain at the expense of another party.