Customers Look for Clues to the Likely Quality of a Service

question 33

Multiple Choice

Customers look for clues to the likely quality of a service by inspecting the tangible evidence, also known as the _______.

• A)servicescape
• B)servicescope
• C)servicemap
• D)servicecode

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Definitions:

Imperial Court

The household and governing body surrounding a monarch or emperor, typically involving a complex hierarchy and rituals.

Ming Period

A dynasty in China spanning from 1368 to 1644, known for its advancements in literature, architecture, and a flourishing of culture and arts.

Lacquer

A smooth, often glossy protective coating that can be applied to materials like wood and metal, originating from the sap of the lacquer tree.

Overglaze Enamel

A decorative technique used in ceramics where a layer of enamel is applied over an already fired and glazed piece, and then refired to fuse the enamel to the surface.