Many Loyalty Schemes Run by Organizations Aim to Attract and Retain

question 116

Multiple Choice

Many loyalty schemes run by organizations aim to attract and retain customers on a purely _______ basis.

• A)social
• B)financial
• C)structural
• D)personal

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Definitions:

Balanced Scorecard

A strategic planning and management system that uses a mix of financial and non-financial measures to evaluate organizational performance.

Decision Management

Those aspects of the decision process where managers either initiate or implement decisions.