A Good Brand Name Should

question 58

Multiple Choice

A good brand name should:

• A)Evoke positive associations
• B)Be distinctive
• C)Use numerals when emphasizing technology
• D)All of the above

Recognize the importance of satisfying customer needs as the core of marketing.

Identify elements of the marketing mix and their roles.

Understand the concept of value creation and delivery in marketing.

Acknowledge the impact of social media and ethical considerations in marketing strategies.

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Definitions:

Present Values

The value today of a future sum of money or cash flows, when calculated at an agreed-upon return rate.

Present Value

Present value is the current worth of a future sum of money or stream of cash flows given a specified rate of return.

Interest Rate

The percentage charged on borrowed money, or earned through deposited funds, over a period of time.

Lottery

A form of gambling that involves the drawing of numbers at random for a prize.