Which of the Following New Product Categories Carry the Greatest

question 48

Multiple Choice

Which of the following new product categories carry the greatest risk?

• A)Additions to existing lines
• B)New products lines
• C)New-to-the world products
• D)Category development

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Definitions:

Negative Reinforcement

A behavioral principle where the removal of an unpleasant stimulus following a behavior increases the likelihood of that behavior being repeated.

Positive Reinforcement

An increase in the future frequency of a behavior due to the addition of a stimulus immediately following a response.

Negative Reinforcement

A behavioral principle where the removal of an unpleasant stimulus strengthens a behavior, increasing its occurrence.

Negative Punishment

A behavioral control method where the removal of a desirable stimulus decreases the likelihood of a behavior recurring.