What Are the Weaknesses Associated with Test Marketing

question 27

Multiple Choice

What are the weaknesses associated with test marketing?

• A)Laboratory conditions do not replicate real world conditions
• B)Area may not be representative and competitors may interfere in the process
• C)Test marketing may be too short in duration and damage reputation if the product fails in the nationwide test
• D)Testing is fraught with difficulties and researcher biases, therefore results may not be reliable and may lack validity

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Definitions:

Secondary Markets

Stock exchanges and over-the-counter markets where investors can trade their securities with others.

Foreign Exchange Markets

Platforms where currencies are traded, enabling conversion of currencies and international trade.