Concept Testing Allows the Views of Which of the Following

question 19

Multiple Choice

Concept testing allows the views of which of the following to enter the new product development process?

• A)Investors
• B)Distributors and retailers
• C)Customers
• D)Employees

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Definitions:

Conditioned Response

A learned response to a previously neutral stimulus that has become conditioned by being paired with an unconditioned stimulus.

UCS

Unconditioned Stimulus; a stimulus that triggers a naturally occurring response without the need for prior learning.

Flavor Aversion Conditioning

A learning process in which an organism learns to avoid a particular taste because it has been associated with a negative reaction, such as nausea or discomfort.

Temporal Conditioning

A technique in which the presentation of the unconditioned stimulus (UCS) at regular intervals causes the internal state present at the time of the UCS to become able to elicit the conditioned response (CR).