Why Is the New Product Development Process Being Accelerated in Many

question 14

Multiple Choice

Why is the new product development process being accelerated in many industries?

• A)Customers are demanding more products with greater technological features
• B)Considerably reduces resources deployed on the research and development departments, freeing them up so that they can be deployed elsewhere in the organization
• C)Improves the likelihood of greater consumer adoption and reduces research and development costs
• D)Minimizes the risk of technological obsolescence and cutting time to market can lead to competitive advantage

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