What Are the Weaknesses Associated with Test Marketing

question 27

Multiple Choice

What are the weaknesses associated with test marketing?

• A)Laboratory conditions do not replicate real world conditions
• B)Area may not be representative and competitors may interfere in the process
• C)Test marketing may be too short in duration and damage reputation if the product fails in the nationwide test
• D)Testing is fraught with difficulties and researcher biases, therefore results may not be reliable and may lack validity

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Definitions:

KSAOs

Stands for Knowledge, Skills, Abilities, and Other characteristics; a framework used to evaluate an individual's qualifications for a job.

Job Descriptions

Written statements that outline the duties, responsibilities, qualifications, and conditions of a specific job position.

Interviews

Structured conversations where one party asks questions to gather information from another party, commonly used in job selection processes.

Trends in Job Analysis

Evolving methods and approaches in determining the duties, responsibilities, and skills required for a job, reflecting changes in technology and work processes.