Which of the Following Is a Useful Base for Segmenting

question 105

Multiple Choice

Which of the following is a useful base for segmenting organizational markets?

• A)Behavioural factors
• B)Organizational psychographics
• C)Organizational size
• D)Organizational marketing

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Definitions:

Higher-Level Organizational Goals

Are long-term, overarching objectives that guide an organization's strategy, operations, and decision-making at a broad scale.

Plant Manager

A primary role responsible for overseeing all daily operations of a manufacturing or production facility, ensuring efficiency, safety, and profitability.

Warehousing

The process of storing goods in a large building or space prior to their distribution to retail outlets, customers, or other destinations.

Single Area

Focusing or concentrating on one particular geographic, professional, or subject matter domain exclusively.