When a Company Evaluates Each Segment and Decides on Which

question 46

Multiple Choice

When a company evaluates each segment and decides on which one to serve, this is called which of the following?

• A)Segment marketing
• B)Segmentation marketing
• C)Target marketing
• D)Choice marketing

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Definitions:

Market Share

The segment of a market held by a certain company or product, usually described in terms of a percentage of total market sales.

Amazon

Amazon is a global technology giant, primarily known for its e-commerce platform, but also involved in cloud computing, digital streaming, and artificial intelligence.

Economies of Scale

The cost advantage that arises with increased output of a product, leading to a reduction in the per-unit cost.

Distribution Logistics

This focuses on the process of planning, implementing, and controlling the efficient flow and storage of goods from the point of origin to the point of consumption to meet customer requirements.