A Market Coverage Strategy Where a Company Decides to Target

question 63

Multiple Choice

A market coverage strategy where a company decides to target one target market (niche) with a single marketing mix is known as:

• A)Undifferentiated marketing
• B)Differentiated marketing
• C)Customized marketing
• D)None of the above

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Definitions:

UCC's Statute

A legal guideline adopted to harmonize the law of sales and other commercial transactions across the United States.

Price Term

A condition in a contract specifying the amount to be paid for the goods or services.

Collateral Promise

A secondary promise that is ancillary (subsidiary) to a principal transaction or primary contractual relationship, such as a promise made by one person to pay the debts of another if the latter fails to perform. A collateral promise normally must be in writing to be enforceable.

Before Marriage

Refers to the period or status of individuals' lives before entering into a legally recognized marital union.