When a Company Keeps Both Product and Target Market the Same

question 90

Multiple Choice

When a company keeps both product and target market the same, but changes the image of the product, it is practising which of the following?

• A)Tangible repositioning
• B)Intangible repositioning
• C)Image repositioning
• D)Promotional repositioning

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Definitions:

Administrative Expenses

Overhead or general expenses related to the day-to-day running of a business, which do not directly tie to producing goods or services.

Total Expenses

The sum of all costs and expenses incurred by a business during a specific period, including operating and non-operating costs.

Planning Budget

A budget prepared for a specific level of activity, detailing the expected revenues and expenses to guide financial planning.

Net Operating Income

A profitability measure calculated as the difference between a company's revenues from its operations and its operating expenses, excluding non-operating expenses and income.