Undifferentiated Marketing Is Which of the Following

question 36

Multiple Choice

Undifferentiated marketing is which of the following?

• A)A market coverage strategy where a company decides to ignore market segment differences and develops a single marketing mix for the whole market
• B)A market coverage strategy where a company decides to target individual customers and develops separate marketing mixes for each
• C)A market coverage strategy where a company decides to tailor its promotional strategy for each and every customer
• D)A market coverage strategy where a company decides to target several market segments and develops separate marketing mixes for each

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Definitions:

Customer Service

The assistance and support provided by a company to those who buy or use its products or services.

Technologies

Tools, systems, or methods that apply scientific knowledge for practical purposes, especially in industry.

Reasonable Person

A standard of care used to measure acts of negligence.

Duty of Care

A legal obligation which requires a person to adhere to a standard of reasonable care while performing any acts that could foreseeably harm others.