To Implement the Marketing Concept and Successfully Satisfy Customer Needs

question 102

Multiple Choice

To implement the marketing concept and successfully satisfy customer needs, companies need to provide which of the following?

• A)Products and services that are cheaper than their competitors' offering
• B)Products and services which are unique and that are technologically superior to competitors' offerings
• C)Different product and service offerings to the diverse customer groups that typically comprise a market
• D)None of the above

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Definitions:

Social Structure

The organized pattern of social relationships and social institutions that together compose society.

Group Survival

The ability of a group of individuals to endure and sustain themselves through cooperation and shared resources.

Personal Satisfactions

The fulfillment or gratification of one's desires, expectations, or needs, or the pleasure derived from such fulfillment.