Effective Segmentation Requires That Segments Should Consist of Customers Whose

question 25

Multiple Choice

Effective segmentation requires that segments should consist of customers whose needs are relatively _______ within a segment, but significantly different from those in other segments.

• A)homogeneous
• B)heterogeneous
• C)different
• D)old

---

Definitions:

Self-disclosure

Self-disclosure is the act of sharing personal information, thoughts, and feelings with others.

Self-efficacy

The belief in one's capabilities to organize and execute the courses of action required to manage prospective situations.

Gene-environment Interactions

The complex interplay between genetic predispositions and environmental factors that influence the expression of genetic traits and behaviors.

Aggressive Behavior

Actions or conduct that manifest hostility, attack, or intent to harm others, physically or verbally.