What Is the Purpose of Segmentation

question 10

Multiple Choice

What is the purpose of segmentation?

• A)To identify differences in behaviour that has implications for marketing decisions
• B)To identify the most profitable consumer segments
• C)To target segments that are not targeted by competitors
• D)To target segments which match our product/ service attributes

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Definitions:

Approach

A method or way of dealing with a particular problem or task.

Experience

The knowledge or skill acquired by a person over time through direct participation in events or activities.

Fluid Intelligence

The ability to think abstractly, reason, identify patterns, and solve novel problems, independent of acquired knowledge.

Work Stress

The strain or tension experienced by individuals due to demands and pressures of their occupational roles.