The "Competitiveness" Positioning Idea Refers to Which of the Following

question 27

Multiple Choice

The "competitiveness" positioning idea refers to which of the following?

• A)The positioning idea must possess a differential advantage, something which the competition is failing to supply
• B)Companies must offer cheaper prices than their competitors
• C)Companies must offer superior services over their competitors
• D)The positioning idea must clearly show the technological superiority of a brand over their competitors

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Definitions:

Psychosexual Development

Psychosexual Development is a Freudian concept, suggesting that children pass through a series of stages centered on erogenous zones, and successful completion of these stages results in a healthy personality.

Libido

A term often used to describe sexual drive or desire, influenced by biological, psychological, and social factors.

Sexual Interest

An individual's preference or inclination towards sexual activity or attractions.

Psychoanalysis

A psychological theory and therapy method developed by Sigmund Freud, emphasizing the importance of unconscious processes and childhood experiences in determining behavior and psychological issues.