When a Company's Product Is Changed but the Target Market

question 51

Multiple Choice

When a company's product is changed but the target market remains the same, then this is an example of a company practising which of the following?

• A)Tangible repositioning
• B)Technological repositioning
• C)Product repositioning
• D)Promotional repositioning

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Definitions:

Generalization

The process of responding similarly to different but related stimuli, often used to explain how people apply learning from specific instances to broader contexts.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.

Respondent Behavior

A type of behavior that occurs as a direct response to a specific stimulus in the environment, typically automatic and reflexive in nature.

Spontaneous Recovery

The return of a conditioned response that had previously disappeared, following a break from being exposed to the associated stimulus.