Which of the Following Is a Variable Used in Segmentation

question 19

Multiple Choice

Which of the following is a variable used in segmentation of consumer markets?

• A)Behavioural
• B)Psychographic
• C)Profile
• D)All are consumer segmentation variables

---

Definitions:

Sensitivity Analysis

A technique used to determine how different values of an independent variable will impact a particular dependent variable under a given set of assumptions.

Vertical Analysis

A technique in financial statement analysis where each entry for each of the three major categories (assets, liabilities, and equities) is represented as a proportion of the total account.

Financial Condition

An assessment of an entity's ability to manage its money, including assets, liabilities, and equity, reflecting its financial health and stability.

Market Prospects

The potential for future sales growth or business expansion based on current market trends, consumer behavior, and economic conditions.