Undifferentiated Marketing Is Which of the Following

question 36

Multiple Choice

Undifferentiated marketing is which of the following?

• A)A market coverage strategy where a company decides to ignore market segment differences and develops a single marketing mix for the whole market
• B)A market coverage strategy where a company decides to target individual customers and develops separate marketing mixes for each
• C)A market coverage strategy where a company decides to tailor its promotional strategy for each and every customer
• D)A market coverage strategy where a company decides to target several market segments and develops separate marketing mixes for each

---

Definitions:

Table

A structured arrangement of data made up of rows and columns.

Insert Table Rows

The action of adding new rows to an existing table in a document or database.

Sizing Handle

A graphical user interface component, usually seen as small boxes on the corners of a selected object, that allows the user to resize the object.

New Record

Refers to setting or achieving an unprecedented level or result in a particular field.