CRM Involves the Development of a Single _______ with Customer

question 25

Multiple Choice

CRM involves the development of a single _______ with customer information which can be used to inform all staff who deal with customers.

• A)organization
• B)methodology
• C)database
• D)process

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Definitions:

Raw Score

The original, unmodified or unstandardized score obtained in a measurement or test.

Z-scores

Standardized scores that measure the distance of a data point from the mean, expressed in terms of standard deviations.

Shaded Area

In graphical representations, the region covered by a pattern or color to emphasize or illustrate specific data areas or values.

Distribution

Describes the way values of a variable or set of data are spread or distributed across possible values or intervals.