Why Are Consumer Panels Used

question 67

Multiple Choice

Why are consumer panels used?

• A)It helps build a demographic profile of the type of person who buys particular brands
• B)It tracks people's attitudes towards certain brands
• C)It helps build a demographic profile of the type of person who watches particular television programmes
• D)It helps ascertain which adverts are effective

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Definitions:

501(c)(3) Status

A tax designation in the United States for nonprofit organizations that exempts them from federal income taxes, pertaining to charitable, religious, educational, or scientific purposes.

Tax-Exempt

Income or transactions that are legally exempt from tax by the government, including certain types of bonds and nonprofit organization earnings.

Not-For-Profit Entity

A not-for-profit entity is an organization that operates for charitable, educational, or social purposes rather than generating profit for shareholders or owners.

Donor Retains Control

A situation where a donor gives a gift or assets but maintains a level of decision-making power or influence over those assets or their management.