The Process That Groups Consumers According to Their Beliefs, Activities

question 50

Multiple Choice

The process that groups consumers according to their beliefs, activities, values and demographic characteristics such as education and income is called which of the following?

• A)Demographics
• B)Psychographics
• C)Profiling
• D)Categorization

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Definitions:

Own Efforts

The personal endeavor or work done by an individual to achieve a goal without relying on the assistance of others.

Small Business Manager

A professional responsible for overseeing the day-to-day operations and decision-making of a small business.

Entrepreneur

An individual who initiates, operates, and assumes the risk for a business venture.

Start-Up Process Model

A framework outlining the stages and steps involved in launching a new business, from the initial idea to market entry.