Relationship Marketing Refers to Which of the Following

question 44

Multiple Choice

Relationship marketing refers to which of the following?

• A)Concerns the renewed focus on the acquisition of new customers and the subsequent management of relationships with the new customers
• B)Concerns the shifting from activities of attracting customers to activities concerned with current customers and how to retain them
• C)Concerns the management of relationships with all the external facilitators (e.g. suppliers, partners etc.) that help delivery of the product/ service to the final consumer
• D)Concerns initiatives to improve the relations between internal departments of an organization, in order to make the whole organization more customer focused

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Definitions:

Profitability

The degree to which a business or activity yields profit or financial gain.

Learning Organization

An organization that has systems and processes for creating, acquiring, and transferring knowledge to modify and change its behavior to reflect new knowledge and insights.

Knowledge Acquisition

The process of learning and obtaining information or skills, often discussed in the context of personal development or artificial intelligence.

Knowledge Management

The process of creating, sharing, using, and managing the knowledge and information of an organization, to enhance learning and performance.