To Be Successful in the Marketplace, Companies Must Not Only

question 107

Multiple Choice

To be successful in the marketplace, companies must not only consider customers as an important element of the microenvironment, but must also consider ________ and how the company can gain a differential advantage over them.

• A)competitors
• B)suppliers
• C)distributors
• D)employees

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Definitions:

Aggressive Drives

Innate impulses or tendencies within an individual that lead to aggressive behaviors or attitudes.

Melanie Klein

A psychoanalyst known for her work in child psychology and psychoanalytic theory, particularly regarding object relations theory.

Object Relations Theory

A psychoanalytic theory focusing on relationships and the impact of early interactions with caregivers on psychological development.

Spatial Relationships

The concept of how objects or shapes are located in relation to each other in space.