The Process of Monitoring and Analysing the Marketing Environment of a Company

question 99

Multiple Choice

The process of monitoring and analysing the marketing environment of a company is called:

• A)Situational Analysis
• B)Market Analysis
• C)Market Scanning
• D)Environmental Scanning

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Definitions:

Pheromone Information

Data or signals transmitted through chemicals released by one individual that can affect the behavior or physiological state of another individual, typically within the same species.

Olfactory Epithelium

A specialized epithelial tissue inside the nasal cavity involved in the sense of smell, containing olfactory receptor cells that detect airborne molecules.

Accessory Olfactory Bulb

is a neural structure in the brain that processes pheromonal and chemical signals, involved in various social and reproductive behaviors.

Neurotransmitters

Chemical messengers that transmit signals across a chemical synapse, from one neuron to another, influencing various physiological functions.