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Environmental Scanning Is the Process of Monitoring and Analyzing the Marketing

question 72

True/False

Environmental scanning is the process of monitoring and analyzing the marketing environment of a company.


Definitions:

Ecotourism

A form of sustainable travel to natural areas, aiming to conserve the environment, respect the local culture, and promote economic development for local communities.

Reduces Water

Initiatives or processes that aim to decrease the amount of water used or wasted, often in an environmental or conservation effort.

Business Sectors

The division of the economy into different industries and areas of activity, such as technology, healthcare, and finance, each focusing on specific goods or services.

Tourism

The business of providing services such as transport, accommodations, or entertainment for people travelling for pleasure.

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