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The Process of Monitoring and Analysing the Marketing Environment of a Company

question 99

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The process of monitoring and analysing the marketing environment of a company is called:


Definitions:

Statistical Probability

The likelihood or chance of an event occurring, based on a scale from 0 to 1, where 0 indicates impossibility and 1 indicates certainty.

Level of Significance

A statistical measure that determines the threshold at which the null hypothesis is rejected, often denoted by alpha (α).

Null Hypothesis

A statistical presumption positing that there is no notable difference or impact.

Statistical Probability

A measure quantifying the likelihood that an event will occur, calculated based on statistical evidence.

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