Environmental Scanning Is the Process of Monitoring and Analyzing the Marketing

question 72

True/False

Environmental scanning is the process of monitoring and analyzing the marketing environment of a company.

---

Definitions:

Equal Pay

The concept ensuring that employees who perform the same or substantially similar work are compensated equally, regardless of gender, ethnicity, or other non-performance-related factors.

Escalator Clauses

Provisions in a contract that allow for automatic adjustments in certain conditions, such as price or wage increases, based on predefined criteria like inflation rates.

Compensation Rates

The amount of pay or benefits that an employee receives from their employer for their work.