Measurement of a Company's Online Presence Often Involves Looking at Metrics

question 67

Multiple Choice

Measurement of a company's online presence often involves looking at metrics such as _______ rates, which measure the number of clicks divided by the number of impressions for the ad.

• A)bounce
• B)click-through
• C)conversion
• D)view

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Definitions:

Disadvantages

Negative or unfavorable aspects and conditions that hinder success or effectiveness.

Labor Costs

Expenses related to compensating employees, including wages, salaries, benefits, and taxes, incurred by an employer.

Pay System

The structure and methodology an organization uses to compensate its workers, encompassing salary, wages, bonuses, and benefits.

Performance-Based Pay

A compensation system where employees are paid based on their performance or achievements in their role, rather than receiving a fixed salary.