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To Become Successful, Marketers Need to Meet the Needs of Both

question 52

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To become successful, marketers need to meet the needs of both digital natives and digital immigrants.


Definitions:

Private Saving

The amount of income left after individuals have paid taxes and consumed goods and services, which can be used for investment or lending.

Public Saving

The portion of a government's budget that is left after accounting for all its spending, essentially the government budget surplus.

National Saving

The total amount of saving in a country, comprising both private and public saving.

Index Funds

Mutual funds or exchange-traded funds (ETFs) designed to follow certain preset rules so that the fund can track a specified basket of underlying investments.

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