Why Has There Been an Increased Usage of the 'Key

question 8

Multiple Choice

Why has there been an increased usage of the 'key account management' sales force structure?

• A)Increasing use of technology applications
• B)Increasing concentration of buying power into fewer but larger customers
• C)Inefficiency of other techniques
• D)Increasing market trends where the key account management structure is the norm, therefore, it needed to be adopted by all organizations

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Definitions:

Personal Brand

The practice of marketing oneself and one's career as brands, emphasizing a unique combination of skills, experiences, and personality.

Needed

Essential or required in a particular situation or for a specific purpose.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something, or the outcome itself.

Fake Followers

Social media accounts that are artificial or bot-generated, created to inflate a user's number of followers.