A Push Strategy Involves Which of the Following

question 5

Multiple Choice

A push strategy involves which of the following?

• A)A push strategy involves an attempt to sell into channel intermediaries (e.g. retailers) and is dependent on personal selling and trade promotions
• B)A push strategy involves bypassing intermediaries to communicate to consumers directly
• C)A push strategy involves heavy promotional expenditure at the start of an advertising campaign to achieve the maximum impact
• D)A push strategy involves heavy promotional expenditure throughout the duration of an advertising campaign to achieve maximum impact

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Definitions:

Telegraph Wire

A medium used historically for transmitting telegraphic messages through electrical signals over long distances.

Miles

A unit of length equal to 5,280 feet or approximately 1,609 meters, used primarily in the United States and the United Kingdom.

New York City

A major metropolitan city located in the state of New York, known for its significant cultural, financial, and media influence both nationally and internationally.