Which of the Following Is a Factor That Has Contributed

question 29

Multiple Choice

Which of the following is a factor that has contributed to the growth of sales promotions?

• A)Measurability
• B)Falling cost of advertising
• C)Lengthening product lifecycles
• D)Decreased impulse purchasing

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Definitions:

MPC

The marginal propensity to consume, which is the proportion of any additional income that is spent on consumption rather than being saved.

MPS

Marginal Propensity to Save, which measures the proportion of additional income that households save rather than spend on consumption.

APS

The Average Propensity to Save, which is the proportion of income that households save rather than consume.

MPC

The marginal propensity to consume, which is the portion of additional income that a consumer spends on goods and services.