Which of the Following Statements Is True

question 79

Multiple Choice

Which of the following statements is true?

• A)If the promotion has attracted new buyers who find that they like the brand, repeat purchases from them may give rise to a neutral long-term effect
• B)Sales promotions tend to attract new buyers of the brand during the promotional period rather than existing buyers
• C)Sales promotions tend to attract existing buyers of the brand during the promotional period rather than new buyers
• D)Where the promotion has caused consumers to buy the brand only because of its incentive value with no effect on underlying preferences, the long term effect may be negative

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Definitions:

Bootstrapping

A method of financing a startup or new venture by using personal funds or operating revenues rather than seeking external investment.

Competitive Advantages

Unique attributes or capabilities that allow an organization to outperform its competitors.

Raw Start-up

A very early stage startup without a fully developed product, business model, or customer base, typically exploring a market opportunity.

High-growth Company

A business that experiences significantly higher than average rates of growth in revenue or other critical metrics.