Which of the Following Is a Major Aim of Public

question 88

Multiple Choice

Which of the following is a major aim of public relations?

• A)To boost short-term sales
• B)To provide a discount to consumers
• C)To foster goodwill amongst customers
• D)To encourage trial

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Definitions:

Strategy Formulation

The process of identifying and outlining the plans and actions necessary to achieve the organizational goals and objectives.

Mission

The core purpose or fundamental goal of an organization or group, typically reflecting its values and aspirations.

Objectives

Specific, measurable, achievable, relevant, and time-bound goals that an individual or organization aims to achieve.

Vertical Division of Labour

The categorization of tasks in an organizational hierarchy where tasks are assigned based on level of authority and expertise, from top to bottom.