In Order to Gain Publicity from an Item, Its Public

question 65

Multiple Choice

In order to gain publicity from an item, its public relations activity must be which of the following?

• A)Newsworthy
• B)Genuine
• C)Creative
• D)Costly

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Definitions:

Elasticity Negative

A term used to describe the relationship when the demand for a good or service decreases as its price increases, indicating consumers' sensitivity to price changes.

Income Elasticity

A measure of how the quantity demanded of a good or service changes in response to changes in consumer income.

Normal Good

A good whose demand increases when consumer income rises.

Cross-price Elasticity

An indicator showing the responsiveness of the demand for a particular item to variations in the price of a different item.