Which of the Following Statements Is True

question 115

Multiple Choice

Which of the following statements is true?

• A)It is more expensive to keep customers than to attract new customers
• B)It is more expensive to attract new customers than to retain existing ones
• C)Existing customers demand more services
• D)New customers demand more services

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Definitions:

Primary Reinforcement

A reinforcing stimulus that satisfies a basic biological need or drive, such as food, water, or warmth.

Tertiary Reinforcer

A conditioned reinforcer that does not inherently satisfy a basic biological need but has acquired its reinforcing value through association with secondary and primary reinforcers.

Ratio Schedules

A reinforcement strategy where a response is reinforced after a certain number of responses, promoting higher rates of responding.